The collaboration between finance and technology has resulted in a progressive transformation in different verticals such as banking, funding, investments, loan, stock management and a lot more. Owing to this the Fintech Industry was evolving but the pandemic has drastically accelerated its growth. Undoubtedly it disturbed the global economies, devastating businesses that have never been… Impact of Pandemic on Fintech Industry
With the ever evolving technology, mobile advertising market also has to work hard to keep up with the rapid changes. It is important for them to come up with new advertising opportunities to keep their game up. With the growth in the gaming app industry during the pandemic, incentive ads commonly known as the rewarded… Better Engagement with Rewarded Ads
The government orders of being homebound to stay safe have encouraged people to discover different ways to kill time. Due to restrictions on physical movements, people are spending more time playing games for entertainment. Apart from this, the affordability of smartphones and high-speed internet have made mobile gaming a popular source of entertainment for people… Rise Of Mobile Gaming Apps Amid Pandemic
Gone are the days when only social media browsers dominated mobile, as now a wide range of apps have taken over it. This penetration of apps is encouraging the advertising industry, giving a spike to in-app advertising. Though mobile web ads are still prevalent but with changing times, the in-app advertising is a better option helpful in… In-App Advertising Over Mobile Web Advertising