Cyber Monday isn’t just a shopping day but an ultimate opportunity to elevate sales and brand presence by tapping into the heightened purchasing intent of holiday shoppers. Stats show that about 68% of consumers look forward to shopping on Cyber Monday this year, and brands can maximize this opportunity by leveraging a strategic mix of… Supercharge Engagement with Rich Media and CTV Ads this Cyber Monday
As a new-age startup incorporated with an advanced AI tech stack and data math, Applabs has bridged the gap between advertisers and audiences. And this feat has been well received as we have added more trophies to our tally of awards! We recently bagged 9 medals at Adgully’s Datamatixx and Digixx Awards that were honoured… Nine Wins for Applabs at Adgully Awards Datamatixx & Digixx
It’s that time of the year again when the festivities are in full swing and the air is buzzing with excitement among people. This also means that brands are supercharged with their tactical marketing tactics to boost their sales. Be it snazzy home appliances, apparel & accessories or trendy add-ons, consumers are gearing up to… Secrets of Effective Sales During Festivities
With the beginning of festivities like Ramadan, brands have started prepping themselves to cater to their consumers with the best of their interests and requirements. Though online sales always attract people; but, during the festive season, it becomes a little more interesting as it comes with exclusive deals and discounts that encourage netizens to engage… How Rich Media Can Make a Campaign Successful During Festive Season
Applabs has been recognised as the Most Promising Mobile Agency of the Year by Adgully’s Mobexx Summit Awards 2022. This feeling is immense and unique for us since we have been honored and rewarded with the Gold award for our USPs which involve transparent solutions with real-time insights and metrics that help the campaign perform… Applabs Named Most Promising Mobile Agency at Mobexx 2022!
Christmas gifts came early for Applabs as we won three awards at Mobexx Summit Awards 2022 by Adgully. The day-long event brought together the most successful mobile and marketing leaders to share their insights and expertise on how they are making mobile their No. 1 priority. This was our second award show wherein, we were… Applabs Wins 3 Awards at Mobexx Summit Awards by Adgully
Banner ads are an image-based online advertising form that effectively promotes a brand and connects the audience with its advertiser. In the booming advertising landscape, where video and other forms of interactive advertising are carving their special niche, the traditional banner ads still have their own importance. They are universally adopted ad formats and work hassle-free even… Let The Banners Make Some Noise
In the recent past, mobile attribution and measurement have undergone some transformational shifts wherein, LAT (Limited Ad Tracking) regulations, deprecation of cookies and other third parties have given an extra advantage in the process of protecting personal data with some tight privacy policies for users. It all began with Apple’s ATT (App Tracking Transparency) that… New Age Mobile Attribution in the Era of Tight Privacy
Internet penetration and the rise of smartphones from the past few years have revolutionised both the mobile app ecosystem and advertising landscape, wherein, in-app advertising is making an exceptional boom. In-app advertising has enabled advertisers to monetize their business whilst showcasing the relevant ads to the target audience. The growth in in-app advertising has made… Reasons for In-App Advertising Growth
The nationwide lockdown and guidelines of social & physical distancing due to Coronavirus persuaded people towards their health. Homebound people have become fitness freaks in such a way that the traditional gym has turned digitized with immense growth and popularity, majorly amongst millennials. This has resulted in more usage and downloads of fitness apps. The… Fitness Consciousness Resulted Growth in Health & Fitness Apps