Applabs Strengthens Leadership Team with Megha Kataria as Head of Sales for India & MENA

Ad Tech platform Applabs announced the appointment of Megha Kataria as their Sales Head for India and the MENA region. Her role will focus on accelerating revenue growth in India and MENA, forging partnerships, expanding its footprint in these regions, and strengthening client relationships to deliver impactful ad solutions tailored to regional markets. With over… Applabs Strengthens Leadership Team with Megha Kataria as Head of Sales for India & MENA

A shiny silver win at the 14th IDA 2024

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Adding another sparkling silver to our trophy shelf, Applabs secured a victory at the recent IDA ( India Digital Awards) held by IAMAI in the “Best Use of Mobile for Content Marketing Campaign” category. The win underscores Applabs’ dedication to constant progress, innovation, and evolution. Leveraging its proprietary AI/ML programmatic platform and data insights, Applabs… A shiny silver win at the 14th IDA 2024

Applabs Wins 5 at e4m Real Time Programmatic Advertising Awards

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With the advancement of technology, Programmatic Advertising is massively making its mark and Applabs being an advanced Self-Serve DSP helps advertisers with its plethora of programmatic solutions and associated offerings. And these contributions have enabled us to be rewarded with various accolades and continue the winning streaks, this time we have won 5 ?Trophies at… Applabs Wins 5 at e4m Real Time Programmatic Advertising Awards

Winning Ad Strategies to Make a Difference this IPL

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The Indian Premier League, which is more than a sporting festival for cricket fans is here, wherein, their emotions jump in and out at each snick and nick of the match. Being the most awaited cricket tournament, this can also be the reason for advertisers and app marketers to advertise better and where it matters.… Winning Ad Strategies to Make a Difference this IPL

Applabs Bagged 3 Awards at IDA by IAMAI

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We are thrilled to say that, we won 3 trophies at the 13th Indian Digital Awards by the Internet and Mobile Association of India. The event brought together various veterans & market leaders of the industry, where brands were honoured with awards for their campaign’s creative strategies and effective deliverables. We at Applabs being a… Applabs Bagged 3 Awards at IDA by IAMAI

Marketing Strategies to Scale Your User Acquisition and ROAS

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For an effective user acquisition campaign, brands are ready to spend extra to acquire customers and want to hold onto them for a long time. It’s true that welcoming new consumers is essential for any brand but how engaged they would remain is somewhere difficult to analyse. This is because we live in the mobile-first… Marketing Strategies to Scale Your User Acquisition and ROAS

Bidding Adieu to 2022 with a Bucket Full of Achievements & Memories

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2022 has been a great year for us, as we gathered a lot of joyous days and turned moments into memories. And, now when it’s time Bid Adieu to 2022, here’s what the year brought to us – More power, Motivation and a Keen Spirit of looking forward to many more successes and achievements. -Team… Bidding Adieu to 2022 with a Bucket Full of Achievements & Memories

Applabs Bags 3 Awards in exchange4media -The Maddies 2022

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Elated to share that we have bagged 3 awards in exchange4media Mobile Awards – The Maddies held in Mumbai. This was our first award show and we brought back home the 3 beautiful yet prestigious trophies. The awards honored renowned brands, media groups and agencies who mastered different creative strategies to reach out to their… Applabs Bags 3 Awards in exchange4media -The Maddies 2022

Changing Trends in Consumerism During Sales

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People eagerly wait for festive sales as the goods, exclusive deals, and discounts are attractive which encourages them to explore more offerings, resulting in a spike in online consumerism. And now, when global sales such as Thanksgiving Day, Black Friday, Cyber Monday, and End of Year Sales are around the corner, ad spends are projected… Changing Trends in Consumerism During Sales

Applabs expands its operations in India and MENA; appoints Sanjeev Bankira as Country Head

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Applabs announced its expansion plan in India and MENA, appointing Sanjeev Bankira as Country Head. Sanjeev will be spearheading the company’s operations in both countries and will be responsible for the strategic growth of Applabs in the regions. He will be responsible for strengthening the local team, creating partnerships and new business opportunities while establishing… Applabs expands its operations in India and MENA; appoints Sanjeev Bankira as Country Head