In the advertising World, different ad forms evolve with multiple opportunities that benefit both an advertiser and the user. It’s an undeniable fact that with the presence of multiple products, users get choices to explore, which sometimes becomes a challenging task for marketers because they go with the brand that fulfills their expectations. So engaging… OEM Ad Opportunities for Mobile Marketer
Programmatic advertising offers a variety of choices to marketers & advertisers for their digital campaigns and two of the most widely-used options for running them digitally through a programmatic platform are self-serve and managed service. What is a Self Serve Platform? “Self-serve” means that you don’t involve any third-party professionals to take care of your… Self-Serve Platform v/s Managed Ad-Network
Coupons have undoubtedly come a long way from your post box to digital mailbox. Till a few years back they were not considered like it’s today but now have become a well accepted segment of a media toolkit by agencies and brands. As they introduce the brand to new customers, entice users to shop more… Boost your E-Shop Sales with Rewards, Cashback and Coupon Marketing!
Advertisers constantly seek variants in their marketing practices that never let their users go or become the churned users. To protect user’s interest and sustainability with an advertiser’s brand, Deep Linking acts as a saviour, allowing easy app navigation. So, let’s read in further detail about what deep linking is, how it works and benefits… Deep Linking Improves Conversion Rate
Banner ads are an image-based online advertising form that effectively promotes a brand and connects the audience with its advertiser. In the booming advertising landscape, where video and other forms of interactive advertising are carving their special niche, the traditional banner ads still have their own importance. They are universally adopted ad formats and work hassle-free even… Let The Banners Make Some Noise
In the recent past, mobile attribution and measurement have undergone some transformational shifts wherein, LAT (Limited Ad Tracking) regulations, deprecation of cookies and other third parties have given an extra advantage in the process of protecting personal data with some tight privacy policies for users. It all began with Apple’s ATT (App Tracking Transparency) that… New Age Mobile Attribution in the Era of Tight Privacy
Internet penetration and the rise of smartphones from the past few years have revolutionised both the mobile app ecosystem and advertising landscape, wherein, in-app advertising is making an exceptional boom. In-app advertising has enabled advertisers to monetize their business whilst showcasing the relevant ads to the target audience. The growth in in-app advertising has made… Reasons for In-App Advertising Growth
The app ecosystem is growing well with a contribution of different ad formats therefore it is an advertiser’s foremost priority to either create or to deliver an effective ad.So to give an extra edge to user engagement, Native advertising has cemented its place as an essential part of the modern marketer’s toolkit because it efficiently… Engage Users to Generate Leads with Native Ads
The nationwide lockdown and guidelines of social & physical distancing due to Coronavirus persuaded people towards their health. Homebound people have become fitness freaks in such a way that the traditional gym has turned digitized with immense growth and popularity, majorly amongst millennials. This has resulted in more usage and downloads of fitness apps. The… Fitness Consciousness Resulted Growth in Health & Fitness Apps
The collaboration between finance and technology has resulted in a progressive transformation in different verticals such as banking, funding, investments, loan, stock management and a lot more. Owing to this the Fintech Industry was evolving but the pandemic has drastically accelerated its growth. Undoubtedly it disturbed the global economies, devastating businesses that have never been… Impact of Pandemic on Fintech Industry
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