The Indian Premier League, which is more than a sporting festival for cricket fans is here, wherein, their emotions jump in and out at each snick and nick of the match. Being the most awaited cricket tournament, this can also be the reason for advertisers and app marketers to advertise better and where it matters.… Winning Ad Strategies to Make a Difference this IPL
We are thrilled to say that, we won 3 trophies at the 13th Indian Digital Awards by the Internet and Mobile Association of India. The event brought together various veterans & market leaders of the industry, where brands were honoured with awards for their campaign’s creative strategies and effective deliverables. We at Applabs being a… Applabs Bagged 3 Awards at IDA by IAMAI
For an effective user acquisition campaign, brands are ready to spend extra to acquire customers and want to hold onto them for a long time. It’s true that welcoming new consumers is essential for any brand but how engaged they would remain is somewhere difficult to analyse. This is because we live in the mobile-first… Marketing Strategies to Scale Your User Acquisition and ROAS
The popularity of online gaming is encouraging people to spend time on it wherein Real Money Gaming has now become a buzzword. Moreover, since January 2021 the global gaming market analyzed that 10.4% of gamers aged 18-25 years spent nearly 20 hours a week on online gaming activities. Whereas, gamers of age 60 spend more… How Self-Serve DSP helps RMG Marketers to Grow in the Digital Ecosystem
Nowadays users being mobile-first prefer to play online games wherein, Real Money Games have become a hotshot since it enables players to make and win money. RMG segment was always there in the gaming industry but its buzz could be attributed to the pandemic era because its outbreak restricted people to being homebound and this… Future of Mobile Gaming: How AI is Changing the RMG Apps Industry
2022 has been a great year for us, as we gathered a lot of joyous days and turned moments into memories. And, now when it’s time Bid Adieu to 2022, here’s what the year brought to us – More power, Motivation and a Keen Spirit of looking forward to many more successes and achievements. -Team… Bidding Adieu to 2022 with a Bucket Full of Achievements & Memories
Applabs has been recognised as the Most Promising Mobile Agency of the Year by Adgully’s Mobexx Summit Awards 2022. This feeling is immense and unique for us since we have been honored and rewarded with the Gold award for our USPs which involve transparent solutions with real-time insights and metrics that help the campaign perform… Applabs Named Most Promising Mobile Agency at Mobexx 2022!
It’s true that when any trend becomes a benchmark, we desire to follow and experiment with it in all good ways. For example, the trends in the fashion industry come and go but they often encourage us to style and maintain our wardrobes accordingly. Similarly, the trends in advertising play a significant role in the… Mobile Advertising Trends that Will Evolve in 2023
Elated to share that we have bagged 3 awards in exchange4media Mobile Awards – The Maddies held in Mumbai. This was our first award show and we brought back home the 3 beautiful yet prestigious trophies. The awards honored renowned brands, media groups and agencies who mastered different creative strategies to reach out to their… Applabs Bags 3 Awards in exchange4media -The Maddies 2022
People eagerly wait for festive sales as the goods, exclusive deals, and discounts are attractive which encourages them to explore more offerings, resulting in a spike in online consumerism. And now, when global sales such as Thanksgiving Day, Black Friday, Cyber Monday, and End of Year Sales are around the corner, ad spends are projected… Changing Trends in Consumerism During Sales