The ICC Champions League final has achieved record-breaking viewership this season, attracting 1.24 billion viewers, and with India’s big win, fans are primed for the country’s biggest sporting event: the Indian Premier League. This time of heightened engagement presents a golden opportunity for advertisers to connect with a vast and valuable audience. By leveraging programmatic… The Rise of CTV: Opportunities for Advertisers in IPL 2025

Reaching the Right Ramadan Audience via Contextual Buying

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Ramadan is a time of shared meals and togetherness, bringing a shift in daily routines, viewing habits and spending dynamics. This month noticeably boosts purchasing power due to an elevated spirit of gift-giving, with families eagerly anticipating increased spending, as Yougov report suggests a 57% increase in FMCG items this season. This presents a golden… Reaching the Right Ramadan Audience via Contextual Buying

Why Rich Media Is the Cupid of High-Performance Valentine Campaigns

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With consumer spending in India projected to reach a staggering $2.5tn by 2025 of which $3.25 billion is expected to be spent on Valentine’s shopping, the stakes have never been higher. This surge creates a prime moment for brands to redirect consumer attention toward their offerings who are actively scouring the internet for the perfect… Why Rich Media Is the Cupid of High-Performance Valentine Campaigns

Boost engagement this Republic Day Sales with Ai-Powered Solutions

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Year’s first and one of India’s biggest shopping sprees is around the corner and presents advertisers with the perfect opportunity to kickstart their new year plan with a bang. Awaited by many, the Republic Day Sales have brands vying for consumer attention through indispensable deals and discounts. However, being in an overly competitive season, brands… Boost engagement this Republic Day Sales with Ai-Powered Solutions

Boost Your Christmas Campaign with Imaginative Storytelling

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In 2024, festive campaigns generated an impressive $271.58 billion in consumer spending, marking a nearly 10% increase from the previous year. To truly shine this Christmas, brands must surpass eye-catching visuals and weave emotionally engaging narratives that resonate deeply with their audience. This is where Rich Media Ads come into play with the effectiveness of… Boost Your Christmas Campaign with Imaginative Storytelling

Supercharge Engagement with Rich Media and CTV Ads this Cyber Monday

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Cyber Monday isn’t just a shopping day but an ultimate opportunity to elevate sales and brand presence by tapping into the heightened purchasing intent of holiday shoppers. Stats show that about 68% of consumers look forward to shopping on Cyber Monday this year, and brands can maximize this opportunity by leveraging a strategic mix of… Supercharge Engagement with Rich Media and CTV Ads this Cyber Monday

Applabs Strengthens Leadership Team with Megha Kataria as Head of Sales for India & MENA

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Ad Tech platform Applabs announced the appointment of Megha Kataria as their Sales Head for India and the MENA region. Her role will focus on accelerating revenue growth in India and MENA, forging partnerships, expanding its footprint in these regions, and strengthening client relationships to deliver impactful ad solutions tailored to regional markets. With over… Applabs Strengthens Leadership Team with Megha Kataria as Head of Sales for India & MENA

Get festive-ready with mobile-first optimization

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As India indulges in festive preparations, brands have a golden opportunity to harness the power of the world’s 2nd largest smartphone market with mobile-first strategies being the heart of the festive shopping frenzy. Brands can reach millions of eager consumers right where they spend most of their time – their phones. According to a BCG… Get festive-ready with mobile-first optimization

Five Amazing Wins for Applabs at e4m Maverick Awards 2024

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Applabs has secured five prestigious wins at the recently held e4m Maverick Awards 2024 and these victories mark a major milestone for us. Our approach to data and AI-driven marketing fueled these award-winning campaigns and cemented Applabs and its solutions in the ever-evolving digital landscape. With our comprehensive campaign for Jar winning the Best Use… Five Amazing Wins for Applabs at e4m Maverick Awards 2024

Expanding Movie Reach Through Dynamic Interactive Ads

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Movies are no longer just launched—they are experienced! Through the innovative use of dynamic rich media ads, movie creators and advertisers can now reach audiences in unprecedented ways. These interactive and visually stunning ads bring movie scenes to life, drawing viewers into the storyline and creating an immersive pre-release buzz. By leveraging the power of… Expanding Movie Reach Through Dynamic Interactive Ads